1. Are You Genuine or Acting to Appear Moral? An Experiment Applying Attribution Theory to Investigate the Impact of Inspiring UGC Media on Viewers Open Access Author: Kim, Keun Yeong Title: Are You Genuine or Acting to Appear Moral? An Experiment Applying Attribution Theory to Investigate the Impact of Inspiring UGC Media on Viewers Graduate Program: Mass Communications Keywords: Perceived authenticityelevationUGCSponsored contentBehavioral intentions to share media File: Download Karina_Dissertation_Submitted_Revised_July_29.pdf Committee Members: Mary Beth Oliver, Dissertation Advisor/Co-AdvisorMary Beth Oliver, Committee Chair/Co-ChairMichael Grant Schmierbach, Committee Chair/Co-ChairS. Shyam Sundar, Committee MemberMatthew Paul Mcallister, Committee Member
