1. CUSTOMER VALUE IN ORGANIZATIONAL BUYING: A MEANS-END APPROACH Open Access Author: Jantrania, Swati Title: CUSTOMER VALUE IN ORGANIZATIONAL BUYING: A MEANS-END APPROACH Graduate Program: Business Administration Keywords: ORGANIZATIONAL BUYINGMEANS-END ANALYSISCUSTOMER VALUE File: Download etd.PDF Committee Members: William L Harkness, Committee MemberMargaret J. Wilson, Committee Chair/Co-ChairDr Peter Everett, Committee MemberJerome Tyrell Williams, Committee Member
