Search

Author:

Lin, Yeqiang

Title:

A three-component framework for trade show performance evaluation

Graduate Program:

Recreation, Park and Tourism Management

Keywords:

trade shows
evaluation
framework
stakeholder theory
satisfaction
& behavioral intention

File:

Download Dissertation_Kevin_Lin_July_31.pdf

Committee Members:

Deborah Lee Kerstetter, Dissertation Advisor/Co-Advisor
Deborah Lee Kerstetter, Committee Chair/Co-Chair
Alan R Graefe, Committee Member
Benjamin Daniel Hickerson, Committee Member
Donald C Hambrick, Committee Member