1. An Analysis of Factors Predicting Click Through Rate During Web Searching Using Neural Networks Open Access Author: Zhang, Ying Title: An Analysis of Factors Predicting Click Through Rate During Web Searching Using Neural Networks Graduate Program: Industrial Engineering Keywords: RBFNMLPNtransactional logneural networksearch engine File: Download zhang_thesis_copy_edit_final_version-1.pdf Committee Members: Bernard James Jansen, Thesis Advisor/Co-AdvisorEnrique Del Castillo, Thesis Advisor/Co-Advisor
