1. Brand Name Development and Architectures in the North American Wood Fiber-Plastic Composite Industry Open Access Author: Stank, Jonathan James Title: Brand Name Development and Architectures in the North American Wood Fiber-Plastic Composite Industry Graduate Program: Forest Resources Keywords: brand architecture wood-fiber plastic compositesbrand developmentbrand strategybrandforest products File: Download Final_Thesis.pdf Committee Members: Paul Smith, Thesis Advisor/Co-AdvisorPaul Michael Smith, Thesis Advisor/Co-Advisor
