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1. MODELING THE ELEMENTS OF WEB SEARCH ENGINE BRANDING

open_access

Open Access

Author:: Zhang, Lu
Title:: MODELING THE ELEMENTS OF WEB SEARCH ENGINE BRANDING
Graduate Program:: Hotel, Restaurant, and Institutional Management
Keywords:: Search Engine
Brand relationship
Brand knowledge
Performance perception
File:: Download thesis-lu_final.pdf
Committee Members:: Anna S Mattila, Thesis Advisor/Co-Advisor
Bernard James Jansen, Thesis Advisor/Co-Advisor