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Author:

Xu, Qian

Title:

EFFECTS OF MODALITY INTERACTIVITY AND USER AROUSAL IN ONLINE SHOPPING SITES

Graduate Program:

Mass Communications

Keywords:

interactivity
modality interactivity
arousal
e-commerce

File:

Download Dissertation_Qian_forSubmission.pdf

Committee Members:

Shyam Sundar Sethuraman, Dissertation Advisor/Co-Advisor
Shyam Sundar Sethuraman, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
Michael Grant Schmierbach, Committee Member
Rachel Annette Smith, Committee Member