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Start Over Graduate Program Mass Communications Year 2008 Committee Member Richard Denny Taylor Keyword Specialization Author Last Name Koh

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Author:: Koh, Yoon Jeon
Title:: EFFECTS OF SPECIALIZATION OF MEDIA TECHNOLOGY AT MULTIPLE SOURCE LAYERS UPON ONLINE TRUST: THE ROLE OF INFORMATION PROCESSING IN DETERMINING E-COMMERCE ATTITUDES
Graduate Program:: Mass Communications
Keywords:: HCI(Human Computer Interaction)
Media equation
HSM(Heuristic-Systematic Model)
Media effects
Specialization
Trust in E-commerce
File:: Download K2008.pdfDownload Koh_errata_file.pdf
Committee Members:: S. Shyam Sundar, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Richard Denny Taylor, Committee Member
Karen Gasper, Committee Member

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