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Author:

Wu, Baixue

Title:

CONTRASTING DIFFUSION PATTERNS FOR PC AND MOBILE VIDEOS: A USER-CENTRIC VIEW OF THE INFLUENCING FACTORS

Graduate Program:

Mass Communications

Keywords:

innovation
adoption
computer
video
mobile
diffusion

File:

Download BAIXUE_WU_-_DISSERTATION_All_new.pdf

Committee Members:

Dennis Karl Davis, Dissertation Advisor/Co-Advisor
Dennis Karl Davis, Committee Member
Richard Denny Taylor, Committee Chair/Co-Chair
S. Shyam Sundar, Committee Member
Carleen Frances Maitland, Committee Member

Author:

Koh, Yoon Jeon

Title:

EFFECTS OF SPECIALIZATION OF MEDIA TECHNOLOGY AT MULTIPLE SOURCE LAYERS UPON ONLINE TRUST: THE ROLE OF INFORMATION PROCESSING IN DETERMINING E-COMMERCE ATTITUDES

Graduate Program:

Mass Communications

Keywords:

HCI(Human Computer Interaction)
Media equation
HSM(Heuristic-Systematic Model)
Media effects
Specialization
Trust in E-commerce

File:

Download K2008.pdfDownload Koh_errata_file.pdf

Committee Members:

S. Shyam Sundar, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Richard Denny Taylor, Committee Member
Karen Gasper, Committee Member

Author:

Lacayo, Anamarcia

Title:

What factors contribute to individuals perceiving technologies as essential? An exploration of psychological predictors of perceived essentiality in communication technologies

Graduate Program:

Mass Communications

Keywords:

essential
indispensable
necessity
technology
cell phone
Internet

File:

Download LacayoA_2012_What_factors_contribute_to_individuals_perceiving_technologies_as_essential.pdf

Committee Members:

Michel M Haigh, Dissertation Advisor/Co-Advisor
Gary Scott Cross, Committee Member
Krishna Prasad Jayakar, Committee Member
S. Shyam Sundar, Committee Member
Richard Denny Taylor, Committee Member