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Author:

Koh, Yoon Jeon

Title:

EFFECTS OF SPECIALIZATION OF MEDIA TECHNOLOGY AT MULTIPLE SOURCE LAYERS UPON ONLINE TRUST: THE ROLE OF INFORMATION PROCESSING IN DETERMINING E-COMMERCE ATTITUDES

Graduate Program:

Mass Communications

Keywords:

HCI(Human Computer Interaction)
Media equation
HSM(Heuristic-Systematic Model)
Media effects
Specialization
Trust in E-commerce

File:

Download K2008.pdfDownload Koh_errata_file.pdf

Committee Members:

S. Shyam Sundar, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Richard Denny Taylor, Committee Member
Karen Gasper, Committee Member