1. Producing The Cause: Branded Social Justice, Hip-Hop and the Promotional Public Sphere Open Access Author: Kumanyika, Chenjerai Title: Producing The Cause: Branded Social Justice, Hip-Hop and the Promotional Public Sphere Graduate Program: Mass Communications Keywords: BrandingPopular CulturalActivismCultural IndustriesHip-HopSocial MovementsCultural StudiesSocial Media File: Download Chenjerai_Kumanyika_Dissertation.pdf Committee Members: Matthew Paul Mcallister, Dissertation Advisor/Co-AdvisorCharles Elavsky, Committee Chair/Co-ChairMatthew Frank Jordan, Committee MemberNicole Sheree Webster, Special Member