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Author:

Liu, Qing

Title:

Advertising painful yet pleasurable experiences: The interaction of hedonic frame and regulatory focus

Graduate Program:

Hotel, Restaurant, and Institutional Management

Keywords:

Hospitality Management
Marketing
Advertising
Consumer Behavior
Regulatory Focus
Hedonic Consumption

File:

Download Liu_Dissertation.pdf

Committee Members:

Anna S Mattila, Dissertation Advisor/Co-Advisor
Anna S Mattila, Committee Chair/Co-Chair
Hubert Van Hoof, Committee Member
David Allen Cranage, Committee Member
Lisa Elizabeth Bolton, Committee Member