1. CAN INTERACTIVE MEDIA ATTENUATE PSYCHOLOGICAL REACTANCE? A STUDY OF THE ROLE PLAYED BY USER COMMENTING AND AUDIENCE METRICS IN PROMOTING PERSUASION Open Access Author: Li, Ruobing Title: CAN INTERACTIVE MEDIA ATTENUATE PSYCHOLOGICAL REACTANCE? A STUDY OF THE ROLE PLAYED BY USER COMMENTING AND AUDIENCE METRICS IN PROMOTING PERSUASION Graduate Program: Mass Communications Keywords: Psychological Reactanceagencypersuasionbandwagon cue File: Download Dissertation_to_be_submitted_Li.pdf Committee Members: S. Shyam Sundar, Dissertation Advisor/Co-AdvisorS. Shyam Sundar, Committee Chair/Co-ChairFuyuan Shen, Committee MemberMary Beth Oliver, Committee MemberJames Dillard, Outside Member
