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Start Over Degree PHD Committee Member James Dillard Keyword agency Keyword persuasion Keyword bandwagon cue Keyword Psychological Reactance Author Last Name Li

1. CAN INTERACTIVE MEDIA ATTENUATE PSYCHOLOGICAL REACTANCE? A STUDY OF THE ROLE PLAYED BY USER COMMENTING AND AUDIENCE METRICS IN PROMOTING PERSUASION

open_access
Open Access
Author:
Li, Ruobing
Title:
CAN INTERACTIVE MEDIA ATTENUATE PSYCHOLOGICAL REACTANCE? A STUDY OF THE ROLE PLAYED BY USER COMMENTING AND AUDIENCE METRICS IN PROMOTING PERSUASION
Graduate Program:
Mass Communications
Keywords:
Psychological Reactance
agency
persuasion
bandwagon cue
File:
Download Dissertation_to_be_submitted_Li.pdf
Committee Members:
S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
Mary Beth Oliver, Committee Member
James Dillard, Outside Member

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