Search

Author:

Meczkowski, Eric Joseph

Title:

Fear Appeals and Persuasion: Testing for Within-person Effects

Graduate Program:

Communication Arts and Sciences

Keywords:

Curvilinear hypothesis
emotion
fear
fear appeals
persuasion

File:

Download Thesis_Final_Submission.pdf

Committee Members:

James Dillard, Thesis Advisor/Co-Advisor

Author:

Marriott, Robert Windsor

Title:

SWEET TALK: A SURVEY OF PERSUASIVE MESSAGING FROM TEN SUGAR-SWEETENED BEVERAGE TAXATION REFERENDA

Graduate Program:

Communication Arts and Sciences

Keywords:

Communication
Referendum
Persuasion
Campaign
Sugar Tax

File:

Download Robert_Marriott_thesis_2017.pdf

Committee Members:

James Dillard, Thesis Advisor/Co-Advisor
Rachel Annette Smith, Committee Member
John W Gastil, Committee Member

Author:

Li, Yuwei

Title:

The Influences of Advice Argumentation on Advice Evaluations and Outcomes: A Construal Level Perspective

Graduate Program:

Communication Arts and Sciences

Keywords:

Advice response theory
Construal level theory
Temporal distance
Interpersonal communication
Advice

File:

Download YLi_MA_Thesis_Summer19.pdf

Committee Members:

Erina Lynne Macgeorge, Thesis Advisor/Co-Advisor
Denise Haunani Solomon, Committee Member
James Dillard, Committee Member

Author:

Cruz Crespo, Yanitza

Title:

Examining the role of innovation attributes in online messages from pro-innovation and anti-innovation opinion leaders

Graduate Program:

Communication Arts and Sciences (MA)

Keywords:

diffusion of innovations
vaccination
anti-vaccination
opinion leaders
activists
health innovation

File:

Download CruzCrespo_Final_Thesis.pdf

Committee Members:

Kirt Wilson, Program Head/Chair
Shannon Cruz, Thesis Advisor/Co-Advisor
James Dillard, Committee Member
Rachel A. Smith, Committee Member
Brian Manata, Committee Member