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Start Over Graduate Program Mass Communications Degree PHD Committee Member James Dillard Committee Member Fuyuan Shen Keyword agency Keyword persuasion Author Last Name Li

1. CAN INTERACTIVE MEDIA ATTENUATE PSYCHOLOGICAL REACTANCE? A STUDY OF THE ROLE PLAYED BY USER COMMENTING AND AUDIENCE METRICS IN PROMOTING PERSUASION

open_access
Open Access
Author:
Li, Ruobing
Title:
CAN INTERACTIVE MEDIA ATTENUATE PSYCHOLOGICAL REACTANCE? A STUDY OF THE ROLE PLAYED BY USER COMMENTING AND AUDIENCE METRICS IN PROMOTING PERSUASION
Graduate Program:
Mass Communications
Keywords:
Psychological Reactance
agency
persuasion
bandwagon cue
File:
Download Dissertation_to_be_submitted_Li.pdf
Committee Members:
S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
Mary Beth Oliver, Committee Member
James Dillard, Outside Member

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