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Author:

Kang, Hyunjin

Title:

Am I more easily convinced when I am the source? The effect of customization on message processing

Graduate Program:

Media Studies

Keywords:

Customization
Persuasion
Message processing
Dual process model

File:

Download Dissertation_kang_FINAL.pdf

Committee Members:

S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
George Anghelcev, Committee Member
James Dillard, Committee Member

Author:

Ye, Zhiyao

Title:

The role of motivation affecting the influence of narratives and exemplification in health messages.

Graduate Program:

Media Studies

Keywords:

Strategic Communication
Narratives
Exemplification
Motivation
Persuasion

File:

Download Final_Report_Zhiyao.pdf

Committee Members:

Fuyuan Shen, Thesis Advisor/Co-Advisor

Author:

Yang, Chun

Title:

THE IMPACT OF DISGUST ON THREAT APPEALS: ENHANCEMENT OR ATTENUATION OF PERSUASION?

Graduate Program:

Mass Communications

Keywords:

Threat appeal
Disgust
Fear
Persuasion

File:

Download Yang__Chun_dissertation_for_eTD.pdf

Committee Members:

Mary Beth Oliver, Dissertation Advisor/Co-Advisor
Mary Beth Oliver, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
S. Shyam Sundar, Committee Member
James Dillard, Outside Member

Author:

Wei, Lewen

Title:

Effects of Affective and Cognitive Processing of Exemplar on Initial Attitude Formation and Attitude Stability over Time

Graduate Program:

Mass Communications (PHD)

Keywords:

Exemplification
Cognitive processing
Memory
Emotion
Persuasion

File:

Login to Download

Committee Members:

Timothy Brick, Outside Unit, Field & Minor Member
Michael Schmierbach, Chair & Dissertation Advisor
Fuyuan Shen, Major Field Member
Jessica Myrick, Major Field Member
Anthony Olorunnisola, Program Head/Chair