Search

Author:

Johnson, Curtis J.T.

Title:

THE EFFECT OF RACIAL IDENTIFICATION AND MASCULINITY ON EVALUATIONS OF ADVERTISING MODELS

Graduate Program:

Media Studies

Keywords:

attitude toward the model
atttitude toward the ad
racial identification
racial identity
masculinity
advertising
perceived masculinity
self-identification
self-image congruity
purchase intention

File:

Download Curtis_Johnson_Thesis_December_2008.pdf

Committee Members:

Francis Erin Dardis, Thesis Advisor/Co-Advisor
Francis Erin Dardis, Thesis Advisor/Co-Advisor