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Open Access

Author:: Paton, Jamie Lee
Title:: Softball's Olympic defeat: A content analysis of the online presence of women on international sports federation websites
Graduate Program:: Media Studies
Keywords:: content analysis
gender
sports federations
websites
File:: Download JPatonMAThesis_FinalVersion.pdf
Committee Members:: Colleen Connolly Ahern, Thesis Advisor/Co-Advisor
Colleen Connolly Ahern, Thesis Advisor/Co-Advisor

Open Access

Author:: Drews, Laura Elizabeth
Title:: VIDEO GAME HEURISTICS AND ONLINE FAN REVIEWS: A COMPARATIVE ANALYSIS OF POPULAR VIDEO GAMES
Graduate Program:: Media Studies
Keywords:: eWOM
Genre
Heuristics
Video Games
reveiw boards
File:: Download DrewsMasterThesis.pdf
Committee Members:: Colleen Connolly Ahern, Thesis Advisor/Co-Advisor
Colleen Connolly Ahern, Thesis Advisor/Co-Advisor

Open Access

Author:: Cunningham, Laura Marie
Title:: PERCEPTIONS OF FEMALE ATHLETES: AN ANALYSIS OF THE IMAGES IN ESPN’S RISE MAGAZINE
Graduate Program:: Media Studies
Keywords:: Sexual difference
gender
Rise Magazine
ESPN
File:: Download Cunningham_Laura_pdf.pdf
Committee Members:: Marie Hardin, Thesis Advisor/Co-Advisor
Marie Hardin, Thesis Advisor/Co-Advisor
Jeanne Hall, Thesis Advisor/Co-Advisor
Colleen Connolly Ahern, Thesis Advisor/Co-Advisor

Open Access

Author:: Dames, Valerie Jean
Title:: Buying Local: The Cognitive Effects of Environmental Messaging
Graduate Program:: Media Studies
Keywords:: Environmental Messaging
Framing
BIS/BAS
File:: Download Valerie_J._Dames-_Final_Masters_Thesis.pdf
Committee Members:: Lee Ahern, Thesis Advisor/Co-Advisor
Lee Ahern, Thesis Advisor/Co-Advisor
Colleen Connolly Ahern, Thesis Advisor/Co-Advisor

Open Access

Author:: Fraustino, Julia Daisy
Title:: Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook
Graduate Program:: Media Studies
Keywords:: public relations
corporate social responsibility
message strategies
Facebook
content analysis
Fortune 500
File:: Download Fraustino_Julia_Daisy_M_A__Thesis_FINAL.pdf
Committee Members:: Colleen Connolly Ahern, Thesis Advisor/Co-Advisor

Open Access

Author:: Winiarski, Kristin Marie
Title:: Smartphones, applications and society
Graduate Program:: Communication Arts and Sciences
Keywords:: smartphones
technology acceptance model
extended technology acceptance model
advertising
applications
willingness to pay
File:: Download Final_Thesis_.pdf
Committee Members:: Colleen Connolly Ahern, Thesis Advisor/Co-Advisor

Open Access

Author:: Davis, Stefanie Elizabeth
Title:: Pretty and Plastic: The Real Life Pressures to be News Anchor Barbie
Graduate Program:: Media Studies
Keywords:: female broadcasters
gender inequality
credibility
appearance
feminism
power
File:: Download StefDavisFinalThesis.pdf
Committee Members:: Colleen Connolly Ahern, Thesis Advisor/Co-Advisor

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