1. Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook Open Access Author: Fraustino, Julia Daisy Title: Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook Graduate Program: Media Studies Keywords: public relationscorporate social responsibilitymessage strategiesFacebookcontent analysisFortune 500 File: Download Fraustino_Julia_Daisy_M_A__Thesis_FINAL.pdf Committee Members: Colleen Connolly Ahern, Thesis Advisor/Co-Advisor
