Search

Author:

Applequist, Janelle

Title:

A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care

Graduate Program:

Mass Communications

Keywords:

Direct-to-Consumer Advertising
DTCA
pharmaceutical advertising
critical advertising studies
pharmaceutical fetishism

File:

Download FINAL_DISS.pdf

Committee Members:

Matthew Paul Mcallister, Dissertation Advisor/Co-Advisor
Charles Elavsky, Dissertation Advisor/Co-Advisor
Fuyuan Shen, Committee Member
Jon F Nussbaum, Committee Member