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Start Over Graduate Program Mass Communications Year 2015 Committee Member Charles Elavsky Keyword pharmaceutical fetishism Keyword critical advertising studies

1. A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care

open_access
Open Access
Author:
Applequist, Janelle
Title:
A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care
Graduate Program:
Mass Communications
Keywords:
Direct-to-Consumer Advertising
DTCA
pharmaceutical advertising
critical advertising studies
pharmaceutical fetishism
File:
Download FINAL_DISS.pdf
Committee Members:
Matthew Paul Mcallister, Dissertation Advisor/Co-Advisor
Charles Elavsky, Dissertation Advisor/Co-Advisor
Fuyuan Shen, Committee Member
Jon F Nussbaum, Committee Member

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