1. MODELING THE ELEMENTS OF WEB SEARCH ENGINE BRANDING Open Access Author: Zhang, Lu Title: MODELING THE ELEMENTS OF WEB SEARCH ENGINE BRANDING Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: Search EngineBrand relationshipBrand knowledgePerformance perception File: Download thesis-lu_final.pdf Committee Members: Anna S Mattila, Thesis Advisor/Co-AdvisorBernard James Jansen, Thesis Advisor/Co-Advisor
2. An Analysis of Factors Predicting Click Through Rate During Web Searching Using Neural Networks Open Access Author: Zhang, Ying Title: An Analysis of Factors Predicting Click Through Rate During Web Searching Using Neural Networks Graduate Program: Industrial Engineering Keywords: RBFNMLPNtransactional logneural networksearch engine File: Download zhang_thesis_copy_edit_final_version-1.pdf Committee Members: Bernard James Jansen, Thesis Advisor/Co-AdvisorEnrique Del Castillo, Thesis Advisor/Co-Advisor
