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1. An Analysis of Factors Predicting Click Through Rate During Web Searching Using Neural Networks

open_access

Open Access

Author:: Zhang, Ying
Title:: An Analysis of Factors Predicting Click Through Rate During Web Searching Using Neural Networks
Graduate Program:: Industrial Engineering
Keywords:: RBFN
MLPN
transactional log
neural network
search engine
File:: Download zhang_thesis_copy_edit_final_version-1.pdf
Committee Members:: Bernard James Jansen, Thesis Advisor/Co-Advisor
Enrique Del Castillo, Thesis Advisor/Co-Advisor