1. Social Capital In the Marketplace: The Implications of Using Social Relationships for Consumption Purposes Open Access Author: Johnson, Bryan R. Title: Social Capital In the Marketplace: The Implications of Using Social Relationships for Consumption Purposes Graduate Program: Business Administration Keywords: Social CapitalMarketing Relationships File: Download Doctoral_Dissertation_Submission_-_Bryan_Johnson.pdf Committee Members: Bill Ross, Dissertation Advisor/Co-AdvisorWilliam T Ross, Committee Chair/Co-ChairMargaret Grace Meloy, Committee MemberBarbara Louise Gray, Committee MemberWenpin Tsai, Committee Member
