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Start Over Committee Member Anna S Mattila Author Last Name Kim

1. CONSUMER PERCEPTIONS OF GREEN CAUSE-RELATED MARKETING (CRM) PRICE FAIRNESS

open_access
Open Access
Author:
Kim, Eun Kyoo
Title:
CONSUMER PERCEPTIONS OF GREEN CAUSE-RELATED MARKETING (CRM) PRICE FAIRNESS
Graduate Program:
Hotel, Restaurant, and Institutional Management
Keywords:
Cause-Related Marketing (CRM)
Green Marketing
Price Fairness
File:
Download Dissertation_Eun_Kyoo_Kim_1.pdf
Committee Members:
Anna S Mattila, Dissertation Advisor/Co-Advisor
Anna S Mattila, Committee Chair/Co-Chair
Daniel John Mount, Committee Member
Breffni M Noone, Committee Member
Lisa Elizabeth Bolton, Committee Member

2. THE EFFECT OF SURPRISE ON CUSTOMER DELIGHT AND THE ROLE OF EXPLANATIONS FOR MANAGING CUSTOMER EXPECTATIONS

open_access
Open Access
Author:
Kim, Min Gyung
Title:
THE EFFECT OF SURPRISE ON CUSTOMER DELIGHT AND THE ROLE OF EXPLANATIONS FOR MANAGING CUSTOMER EXPECTATIONS
Graduate Program:
Hotel, Restaurant, and Institutional Management
Keywords:
surprise
delight
expectation
explanation
satisfaction
File:
Download Min_Kim_Dissertation.pdf
Committee Members:
Anna S Mattila, Dissertation Advisor/Co-Advisor
Anna S Mattila, Committee Chair/Co-Chair
Karthik Namasivayam, Committee Member
Breffni M Noone, Committee Member
Harry Zinn, Committee Member

3. COMPETITIVE DYNAMICS AND STRATEGIC PRICING DECISIONS: OBSERVATIONS FROM THE LODGING INDUSTRY

open_access
Open Access
Author:
Kim, YongHee
Title:
COMPETITIVE DYNAMICS AND STRATEGIC PRICING DECISIONS: OBSERVATIONS FROM THE LODGING INDUSTRY
Graduate Program:
Human Development and Family Studies
Keywords:
pricing
strategy
competitive dynamics
hotel
interaction
strategic decision
File:
Download DISSERTATION_YONGHEE_KIM_FINAL.pdf
Committee Members:
John O'neill, Dissertation Advisor/Co-Advisor
Anna S Mattila, Committee Member
Amit Sharma, Committee Member
Donald C Hambrick, Committee Member
John W. O'neill, Committee Chair/Co-Chair

4. Antecedents and Consequences of CEO Celebrity in the Restaurant Industry

open_access
Open Access
Author:
Kim, Bora
Title:
Antecedents and Consequences of CEO Celebrity in the Restaurant Industry
Graduate Program:
Hospitality Management
Keywords:
CEO
Celebrity
Restaurant
risk-taking
performance
media
social evaluation
social acclaim
File:
Download Dissertation_Bora_final_for_subimssion_revised_2.pdf
Committee Members:
Seoki Lee, Dissertation Advisor/Co-Advisor
Seoki Lee, Committee Chair/Co-Chair
Anna S Mattila, Committee Member
Phillip Michael Jolly, Committee Member
Donald C Hambrick, Outside Member
Anna S Mattila, Program Head/Chair