Intentions to Revisit Public Golf Courses: The Role of Past Experience, Perceived Value, Satisfaction, Motivation, Constraints, and Negotiation Strategies
Open Access
- Author:
- Wilkes , G. Burch, IV
- Graduate Program:
- Recreation, Park and Tourism Management
- Degree:
- Doctor of Philosophy
- Document Type:
- Dissertation
- Date of Defense:
- August 20, 2008
- Committee Members:
- Deborah Lee Kerstetter, Committee Chair/Co-Chair
Frank B Guadagnolo, Committee Member
Alan R Graefe, Committee Member
Robert Scott Kretchmar, Committee Member - Keywords:
- Perceived Value
Satisfaction
Motivation
Constraints
Negotiation Strategies
Past Experience - Abstract:
- The aim of this study was to use the theoretical frameworks of intention to revisit (Petrick, Morais, & Norman, 2001) and perceived constraints and constraint negotiation (Hubbard & Mannell, 2001) to examine the role of past experience, perceived value, satisfaction, motivation, perceived constraints, and negotiation strategies on golfers’ intentions to revisit a public golf facility. To accomplish this aim, two investigations using one data set were conducted. The first investigation tested and extended Petrick et al.’s (2001) model of intentions to revisit, replicating the finding that there is a positive relationship between past experience and intentions to revisit but also finding, in contrast, that satisfaction with the overall quality of the experience was not significantly related to intentions to revisit a public golf course. In addition, a positive and significant relationship was observed between perceived value and intentions to revisit. A significant relationship was also observed between satisfaction with the overall quality of the experience and perceived value. A non-significant relationship was observed between past experience and perceived value. The primary objective of the second investigation was to use Hubbard and Mannell’s (2001) theoretical framework to examine the role of motivation, perceived constraints, and negotiation strategies on golfers’ intentions to revisit public golf facilities. The results replicated the finding that there is a significant path between motivation and negotiation strategies. Motivation was not significantly related to intentions to revisit a public golf course; however, negotiation strategies fully mediated the relationship between motivation and intentions to revisit. Further, the path between constraints and negotiation was unrelated, as well as the path between constraints and intentions to revisit. In summary, understanding the role of past experience, perceived value, satisfaction, motivation, perceived constraints, and negotiation strategies on golfers’ intentions to revisit a public golf facility has implications for enhancing play.