COMPETITION AND PROGRAM TYPE DIVERSITY IN THE OVER-THE-AIR TELEVISION INDUSTRY, 1943-2005
Open Access
Author:
Cho, Youngshin
Graduate Program:
Mass Communications
Degree:
Doctor of Philosophy
Document Type:
Dissertation
Date of Defense:
June 15, 2007
Committee Members:
Richard Denny Taylor, Committee Chair/Co-Chair Matthew Jackson, Committee Member Krishna Prasad Jayakar, Committee Member Lynette Marie Yarger, Committee Member
Keywords:
Herfindahal-Hirsh Index broadcasting policies program type diversity market competition ownership rule FCC
Abstract:
Competition and diversity are touchstones in media policy, but the relationship between them is not clear despite a great number of studies because even studies dealing with their relationship, did not measure the intensity of competition.
This paper investigates the relationship between market competition and program type diversity in the over-the-air television industry. Specifically, market competition is divided into intra-network competition and intra-media competition, i.e. terrestrial television vs. cable TV. Also this paper uses a comprehensive model of program types, with 281 program type categories, which have never been used in previous studies.
The results show that program type diversity keeps decreasing over time and intra-network competition has a negative effect on program type diversity. Also, intra-network competition is a more important factor on program type diversity than inter-media competition.
