Development and Validation of a Media Nostalgia Scale
Open Access
Author:
Chung, Mun-young
Graduate Program:
Mass Communications
Degree:
Doctor of Philosophy
Document Type:
Dissertation
Date of Defense:
March 25, 2016
Committee Members:
Mary Beth Oliver, Dissertation Advisor/Co-Advisor Mary Beth Oliver, Committee Chair/Co-Chair Fuyuan Shen, Committee Chair/Co-Chair Matthew Paul Mcallister, Committee Member Edgar Paul Yoder, Committee Member
Keywords:
Media Nostalgia Effects Scale Development
Abstract:
The present study distinguished the characteristics of nostalgia triggered by consuming media content. Conducting three separate sequential studies involving people’s exposure and reaction to nostalgic media content, this dissertation developed a media nostalgia scale that included 18 items with four dimensions of nostalgia related to media content: Perceived Nostalgia, Sharing, Recalling Related Others, and Intention for Further Consumption. After consuming nostalgic media content, individuals exhibited three emotional affects: Unpleasant Affect, Positive Affect, and Bittersweet Affect. The media nostalgia scale on each of the factors was examined and validated by comparing two conditions: the nostalgic versus recent media conditions. This study also found individuals’ positive responses to nostalgic media content on perceived identification, hedonic and eudaimonic evaluation, meaningfulness in life, and intention to share current emotion with others. The study concludes with discussion of its limitations and future research using the media nostalgia scale.
