WOMEN’S ATTEMPTS TO APPEASE MASCULINITY AND AVOID PUNISHMENT THROUGH SELF-SEXUALIZING APPEASEMENT STRATEGIES

Open Access
Author:
Schlenker, Kristine Anne
Graduate Program:
Psychology
Degree:
Master of Science
Document Type:
Master Thesis
Date of Defense:
June 14, 2010
Committee Members:
  • Theresa K Vescio, Thesis Advisor
Keywords:
  • backlash
  • masculinity threats
  • gender
  • appeasement
Abstract:
Men often respond to feelings of masculinity threats with aggression. This study examines the degree to which women attempt to ameliorate masculinity threats and avoid aggression by using self-sexualizing appeasement strategies. Undergraduate females were assigned high or low power roles and ostensibly assigned a male teammate who indicated his masculinity had or had not been threatened. Both high and low power women responded to masculinity threats by representing themselves with avatars that wore more revealing and sexualized outfits. These findings provide support for the idea that women engage in self-sexualizing appeasement strategies when they perceive masculinity has been threatened.