1. Developing Wine Marketing Strategies for the Mid-atlantic Region Open Access Author: Miller, Abigail Lauren Title: Developing Wine Marketing Strategies for the Mid-atlantic Region Graduate Program: Horticulture Keywords: wine marketingwineMid-Atlanticsocial networkingmarketingconsumer preferenceswinerieswinery tasting rooms File: Download Developing_Wine_Marketing_Strategies_for_the_Mid-Atantic_Region.pdf Committee Members: Kathleen Marie Kelley, Thesis Advisor/Co-Advisor
2. AN ASSESSMENT OF WINERY TASTING ROOM MARKETING STRATEGIES BASED ON MID-ATLANTIC (NEW JERSEY, NEW YORK, AND PENNSYLVANIA) CONSUMER SURVEYS Open Access Author: Zelinskie, Jennifer Ludmila Title: AN ASSESSMENT OF WINERY TASTING ROOM MARKETING STRATEGIES BASED ON MID-ATLANTIC (NEW JERSEY, NEW YORK, AND PENNSYLVANIA) CONSUMER SURVEYS Graduate Program: Horticulture Keywords: winewine marketingmid-atlantic winenew jersey winepennsylvania winenew york winewinery tasting room marketingwine marketing strategieswine consumer surveys File: Download ZelinskieJen_MSThesis_2017.pdf Committee Members: Dr. Kathy Kelley, Thesis Advisor/Co-AdvisorDr. Michela Centinari, Committee MemberDenise Michelle Gardner, Committee Member
