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Author:

Cho, Eugene

Title:

The Role of Ad Customization, Ad Personalization and Privacy Customization in Reducing Reactance to Ads from Smart Speakers

Graduate Program:

Mass Communications (PHD)

Keywords:

advertisement; ad attitudes
ad intrusiveness; reactance
customization; personalization; power usage; privacy concern; smart speaker(s)
voice assistant(s)
voice deletion
voice profiling
voice recognition.

File:

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Committee Members:

Michael Schmierbach, Major Field Member
Saeed Abdullah, Outside Unit & Field Member
Frank Dardis, Major Field Member
S. Shyam Sundar, Chair & Dissertation Advisor
Anthony Olorunnisola, Program Head/Chair