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1. Taste-aroma interactions as a sugar reduction strategy in flavored milk

open_access
Open Access
Author:
Wang, Gloria
Title:
Taste-aroma interactions as a sugar reduction strategy in flavored milk
Graduate Program:
Food Science
Keywords:
milk
vanilla
flavored milk
dairy
taste-aroma interactions
cross-modal interactions
flavor enhancement
sweetness enhancement
sugar reduction
analytical
synthetic
dose-response
matching test
ABX test
sensory evaluation
congruency
real food application
isobole method
sugar
scaling method
non-scaling method
vanilla flavor
sweetness
milk flavor
thickness
liking
consumer acceptance
flavor perception
flavor
incongruent
File:
Download WangGloria_MSThesis_FDSC_Final.pdf
Committee Members:
Helene Hopfer, Thesis Advisor/Co-Advisor
Gregory Ray Ziegler, Committee Member
Robert F Roberts, Committee Member

2. The “cuteness = sweetness” intuition: the priming effects of cuteness on food perception and purchase intention

open_access
Open Access
Author:
Xue, Joanne
Title:
The “cuteness = sweetness” intuition: the priming effects of cuteness on food perception and purchase intention
Graduate Program:
Hospitality Management
Keywords:
food perception
cute marketing
cuteness
sweetness
File:
Download 200414_Final_Thesis.pdf
Committee Members:
Anna S Mattila, Thesis Advisor/Co-Advisor
Chandler Yu, Committee Member
Anna S Mattila, Program Head/Chair
Donna L Quadri-Felitti, Committee Member