1. WHEN SMART LOYALTY PROGRAM MEMBERS GIVE A BUZZ ABOUT THEIR EXPERIENCES Open Access Author: Hwang, Yoohee Title: WHEN SMART LOYALTY PROGRAM MEMBERS GIVE A BUZZ ABOUT THEIR EXPERIENCES Graduate Program: Hospitality Management Keywords: loyalty reward programword of mouthproduct attachmentsmart shopperredemption behavior File: Download final_draft_6-26.pdf Committee Members: Anna S Mattila, Dissertation Advisor/Co-AdvisorAnna S Mattila, Committee Chair/Co-ChairDonna L Quadri-Felitti, Committee MemberHubert Van Hoof, Committee MemberLisa Elizabeth Bolton, Outside Member
