Search

Author:

Yang, Bi

Title:

"I like it but cannot have it": desired yet unavailable products lead to negative WOM

Graduate Program:

Hospitality Management

Keywords:

product unavailability
defense mechanisms
self-esteem
negative WOM
ownership

File:

Download Dissertation_Bi_Yang.pdf

Committee Members:

Michael Tews, Major Field Member
Seoki Lee, Major Field Member
Anna Mattila, Chair & Dissertation Advisor
Lisa Bolton, Outside Unit & Field Member
Anna Mattila, Program Head/Chair

Author:

Dooley, Anne

Title:

For Better or Worse?: The Effects of Interactivity and Perspective on Identification, Social Comparison, and Self-Esteem in Video Games

Graduate Program:

Media Studies (MA)

Keywords:

video games
text-based games
interactivity
identification
social comparison
self-esteem
media effects

File:

Download Final_Thesis.pdf

Committee Members:

Anthony Olorunnisola, Program Head/Chair
Michael Grant Schmierbach, Thesis Advisor/Co-Advisor
Mary Beth Oliver, Committee Member
Frank Dardis, Committee Member