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Author:

Yang, Bi

Title:

"I like it but cannot have it": desired yet unavailable products lead to negative WOM

Graduate Program:

Hospitality Management

Keywords:

product unavailability
defense mechanisms
self-esteem
negative WOM
ownership

File:

Download Dissertation_Bi_Yang.pdf

Committee Members:

Michael Tews, Major Field Member
Seoki Lee, Major Field Member
Anna Mattila, Chair & Dissertation Advisor
Lisa Bolton, Outside Unit & Field Member
Anna Mattila, Program Head/Chair