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Author:

Germann, Frank Axel

Title:

Essays on marketing's role during firm crises

Graduate Program:

Business Administration

Keywords:

product recall
credit rating
junk-crisis
marketing-finance interface

File:

Download Dissertation_Frank_Germann.pdf

Committee Members:

Rajdeep Grewal, Dissertation Advisor/Co-Advisor
Rajdeep Grewal, Committee Chair/Co-Chair
Gary L Lilien, Committee Member
Donald C Hambrick, Committee Member
James Landis Rosenberger, Committee Member
William T Ross, Special Member