1. THE EFFECTS OF PRODUCT EXPERIENCES ON ATTITUDES TOWARD THE BRAND, A PRODUCT’S COUNTRY OF ORIGIN AND COMPETITOR BRANDS Open Access Author: Gunasti, Kunter Title: THE EFFECTS OF PRODUCT EXPERIENCES ON ATTITUDES TOWARD THE BRAND, A PRODUCT’S COUNTRY OF ORIGIN AND COMPETITOR BRANDS Graduate Program: Business Administration Keywords: inclusion exclusionattitude changebrandingcountry of originbrand equityproduct experience File: Download Diss_Kunter_Gunasti_D8.pdf Committee Members: Johann Baumgartner, Dissertation Advisor/Co-AdvisorJohann Baumgartner, Committee Chair/Co-ChairWilliam T Ross, Committee MemberFrancis Erin Dardis, Committee MemberMargaret Grace Meloy, Committee Member
