1. Selected antecedents of customer loyalty within a restaurant loyalty program: Perceived control, privacy concern, perceived value of a loyalty program, and willingness to disclose information Open Access Author: Lee, Hee Seok Title: Selected antecedents of customer loyalty within a restaurant loyalty program: Perceived control, privacy concern, perceived value of a loyalty program, and willingness to disclose information Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: willingness to disclose informationcustomer loyaltyCRMperceived controlprivacy concernperceived value File: Download HeeSeokLee.pdf Committee Members: Carolyn U Lambert, Committee Chair/Co-ChairDavid Allen Cranage, Committee MemberKarthik Namasivayam, Committee MemberDongwon Lee, Committee Member
