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Author:

Wang, Ruoxu

Title:

READING NEWS ON SMARTPHONES: HOW DO MOOD, MODALITY INTERACTIVITY, AND NEWS STORY LENGTH INFLUENCE USER ENGAGEMENT?

Graduate Program:

Mass Communications

Keywords:

smartphone news reading
mood
modality interactivity
news story length
user engagment
persuasion
user experience
human computer interaction

File:

Download Wang_Dissertation_Final.pdf

Committee Members:

Michel M. Haigh, Dissertation Advisor/Co-Advisor
Fuyuan Shen, Committee Member
Mary Beth Oliver, Committee Member
James Dillard, Outside Member
Michel M. Haigh, Committee Chair/Co-Chair