eTD Explore

Start Over Year 2007 Keyword need for control Keyword risk aversion

Open Access

Author:: Atalay, Ayse Selin
Title:: MORTALITY SALIENCE AND CONSUMER RISK TAKING: STRIVING FOR PERSONAL CONTROL AND SELF-ESTEEM
Graduate Program:: Business Administration
Keywords:: risk taking
need for control
need for self esteem
terror management
risk aversion
consumer decision making
mortality salience
File:: Download ayse_selin_atalay-_thesis-march_2007.pdf
Committee Members:: Johann Baumgartner, Committee Chair/Co-Chair
Margaret Grace Meloy, Committee Chair/Co-Chair
William T Ross, Committee Member
Melvin Michael Mark, Committee Member
Anna S Mattila, Committee Member

Search