1. The role of environmental attitude on the relationship between perceived quality, perceived value, and satisfaction on festival visitors' behavioral intention: The case of Boryeong Mud Festival Open Access Author: Choi, Youngjoon Title: The role of environmental attitude on the relationship between perceived quality, perceived value, and satisfaction on festival visitors' behavioral intention: The case of Boryeong Mud Festival Graduate Program: Recreation, Park and Tourism Management Keywords: satisfactionperceived valuequalityenvironmental attitudenature-based festivalsbehavioral intention File: Download eTD_Youngjoon_Choi.pdf Committee Members: Christine Buzinde, Thesis Advisor/Co-AdvisorChristine Buzinde, Thesis Advisor/Co-Advisor