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Author:

Zhuang, Yan

Title:

THREE ESSAYS ON ORGANIC MILK MARKETING AND CONSUMER PURCHASE BEHAVIOR

Graduate Program:

Agricultural Economics

Keywords:

organic milk
private label
national brand
marketing

File:

Download Dissertation_for_Defense_V7.pdf

Committee Members:

Edward C Jaenicke, Dissertation Advisor/Co-Advisor
Edward C Jaenicke, Committee Chair/Co-Chair
Spiro E Stefanou, Committee Member
Alessandro Bonanno, Committee Member
Debashis Ghosh, Committee Member