1. Exploring an underdog cause: What hinders or motivates participatory behavior in animal advocacy Open Access Author: Ruben, Rachel Aliza Title: Exploring an underdog cause: What hinders or motivates participatory behavior in animal advocacy Graduate Program: Mass Communications Keywords: animaladvocacymotivationparticipationactivismadvertising File: Download Dissertation-_Final.pdf Committee Members: Denise Sevick Bortree, Dissertation Advisor/Co-AdvisorMarie Hardin, Committee Chair/Co-ChairColleen Connolly Ahern, Committee MemberMichelle E Day, Committee Member