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Author:

Garvey, Aaron Michael

Title:

How Consumer Goal Characteristics Determine the Influence of Goal Progress on Goal Perseverance

Graduate Program:

Business Administration

Keywords:

goals
marketing
goal progress
motivation
customer loyalty programs

File:

Download AaronGarvey_DissertationDocument_6-17-12.pdf

Committee Members:

Lisa Elizabeth Bolton, Dissertation Advisor/Co-Advisor
Johann Baumgartner, Committee Member
Margaret Grace Meloy, Committee Member
Richard Alan Carlson, Committee Member