Keyword: message design - Blacklight Search Results

Open Access

Author:: Chadwick, Amy Elaine
Title:: PERSUASIVE HOPE THEORY AND HOPE APPEALS IN MESSAGES ABOUT CLIMATE CHANGE MITIGATION AND SEASONAL INFLUENZA PREVENTION
Graduate Program:: Communication Arts and Sciences
Keywords:: theory development
affect
hope
flu
seasonal influenza
global warming
climate change
message development
environmental communication
health communication
social influence
message design
persuasion
emotion
persuasive hope theory
focus groups
online survey
college students
File:: Download Chadwick_-_Dissertation_Final.pdf
Committee Members:: Roxanne Louise Parrott, Dissertation Advisor/Co-Advisor
Roxanne Louise Parrott, Committee Chair/Co-Chair
Michael L Hecht, Committee Member
James Hogan, Committee Member
Brenton Yarnal, Committee Member

Open Access

Author:: Raup-Krieger, Janice L.
Title:: IDENTITY AS A FRAMEWORK FOR METAPHOR USE IN CANCER MESSAGES DESIGNED FOR RURAL, LOW-INCOME, OLDER ADULT WOMEN
Graduate Program:: Communication Arts and Sciences
Keywords:: rural health
metaphor
message design
identity
cancer clinical trials
medically-underserved
File:: Download krieger_dissertation_final.pdf
Committee Members:: Jon F Nussbaum, Committee Chair/Co-Chair
Roxanne Louise Parrott, Committee Chair/Co-Chair
Michael L Hecht, Committee Member
Collins O Airhihenbuwa, Committee Member
S. Shyam Sundar, Committee Member
Eugene Joseph Lengerich, Committee Member

Open Access

Author:: Weiner, Judith Louise
Title:: Strategic message design within the context of oral sex: Integrating guilt appeals and Prospect Theory
Graduate Program:: Communication Arts and Sciences
Keywords:: message framing
emotions
message design
sexual health
guilt appeals
Prospect Theory
File:: Download Weiner.pdf
Committee Members:: Roxanne Louise Parrott, Committee Chair/Co-Chair
Walid A Afifi, Committee Member
Jon F Nussbaum, Committee Member
Michael L Hecht, Committee Member
Eva Sharon Lefkowitz, Committee Member

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