1. Choosing Where To Eat Versus What To Eat: the Effects Of Choice Order And Construal Level Open Access Author: Kwon, Eunjin Title: Choosing Where To Eat Versus What To Eat: the Effects Of Choice Order And Construal Level Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: choiceconstrual levelconsumer behaviorrestaurantmenu File: Download Kwon_Dissertation_Final_4_18.pdf Committee Members: Anna S Mattila, Dissertation Advisor/Co-AdvisorAnna S Mattila, Committee Chair/Co-ChairHubert Van Hoof, Committee MemberMichael J Tews Jr., Committee MemberDeborah Lee Kerstetter, Committee MemberKaren Page Winterich, Committee Member