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Author:

Shi, Huanhuan

Title:

essays on causal analysis of strategic marketing decisions

Graduate Program:

Business Administration

Keywords:

causal analysis
marketing strategy
advertising expense
voluntary disclosure
sales force departure

File:

Download dissertation_Huanhuan_Shi_final.pdf

Committee Members:

Shrihari Sridhar, Dissertation Advisor/Co-Advisor
Rajdeep Grewal, Dissertation Advisor/Co-Advisor
Gary L Lilien, Committee Member
Steven J Huddart, Committee Member