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2. THREE ESSAYS ON ORGANIC MILK MARKETING AND CONSUMER PURCHASE BEHAVIOR

open_access
Open Access
Author:
Zhuang, Yan
Title:
THREE ESSAYS ON ORGANIC MILK MARKETING AND CONSUMER PURCHASE BEHAVIOR
Graduate Program:
Agricultural Economics
Keywords:
organic milk
private label
national brand
marketing
File:
Download Dissertation_for_Defense_V7.pdf
Committee Members:
Edward C Jaenicke, Dissertation Advisor/Co-Advisor
Edward C Jaenicke, Committee Chair/Co-Chair
Spiro E Stefanou, Committee Member
Alessandro Bonanno, Committee Member
Debashis Ghosh, Committee Member

3. Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore

open_access
Open Access
Author:
Ogden, Justin Mark
Title:
Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore
Graduate Program:
Industrial Relations and Human Resources
Keywords:
ethical consumerism
fair trade
Alta Gracia
living wage
globalization
consumer behavior
marketing
advertising
File:
Download Ogden_Justin_Assessing_the_Myth_of_the_Ethical_Consumer.pdf
Committee Members:
Mark Sebastian Anner, Thesis Advisor/Co-Advisor
Xiangmin Liu, Thesis Advisor/Co-Advisor
Lisa Elizabeth Bolton, Thesis Advisor/Co-Advisor

4. How Consumer Goal Characteristics Determine the Influence of Goal Progress on Goal Perseverance

open_access
Open Access
Author:
Garvey, Aaron Michael
Title:
How Consumer Goal Characteristics Determine the Influence of Goal Progress on Goal Perseverance
Graduate Program:
Business Administration
Keywords:
goals
marketing
goal progress
motivation
customer loyalty programs
File:
Download AaronGarvey_DissertationDocument_6-17-12.pdf
Committee Members:
Lisa Elizabeth Bolton, Dissertation Advisor/Co-Advisor
Johann Baumgartner, Committee Member
Margaret Grace Meloy, Committee Member
Richard Alan Carlson, Committee Member

5. Doing Good, Doing Bad, and Doing Well: Investigating the Dynamic Effectiveness of Sustainability Strategy

open_access
Open Access
Author:
Kang, Charles A
Title:
Doing Good, Doing Bad, and Doing Well: Investigating the Dynamic Effectiveness of Sustainability Strategy
Graduate Program:
Business Administration
Keywords:
sustainability
CSR
marketing
CSO
portfolio management
structural panel VAR
File:
Download 2-Kang_Charles_Doctoral_Dissertation_July_2014.pdf
Committee Members:
Rajdeep Grewal, Dissertation Advisor/Co-Advisor
Rajdeep Grewal, Committee Chair/Co-Chair
Duncan Fong, Committee Member
Shrihari Sridhar, Committee Member
Saurabh Bansal, Committee Member

7. Machine-Learning-Based Approaches for Learning Marketing Strategies

open_access
Open Access
Author:
Lin, Yu San
Title:
Machine-Learning-Based Approaches for Learning Marketing Strategies
Graduate Program:
Computer Science and Engineering
Keywords:
machine learning
deep learning
probabilistic generative model
marketing
crowdfunding
menu design
competition
word worth
reward
kickstarter
File:
Download yusan-Dissertation_v3.pdf
Committee Members:
Wang-Chien Lee, Dissertation Advisor/Co-Advisor
Kamesh Madduri, Committee Member
Sencun Zhu, Committee Member
Wang-Chien Lee, Committee Member
Mary Beth Rosson, Outside Member
Wang-Chien Lee, Committee Chair/Co-Chair

8. Fair Prices and Profits Across Channels

open_access
Open Access
Author:
Gonzales, Gabe Ezekiel
Title:
Fair Prices and Profits Across Channels
Graduate Program:
Business Administration
Keywords:
marketing
consumer behavior
price fairness
retailing
File:
Download Gonzales_Dissertation_Final.pdf
Committee Members:
Margaret Grace Meloy, Dissertation Advisor/Co-Advisor
Lisa Elizabeth Bolton, Committee Chair/Co-Chair
Johanna H Slot, Committee Member
Francis Erin Dardis, Outside Member
Lisa Elizabeth Bolton, Dissertation Advisor/Co-Advisor
Margaret Grace Meloy, Committee Chair/Co-Chair