1. An Analysis of the Clif Bar & Company brand, LUNA Bar's Equal Pay Campaign Open Access Author: Jean, Elisabeth Title: An Analysis of the Clif Bar & Company brand, LUNA Bar's Equal Pay Campaign Graduate Program: Media Studies (MA) Keywords: feministcommodity feminismmarketplace feminismPay inequalityCelebrity feminismGender marketingrace marketingClif Bar & CompanyLUNA BarCritical TheoryFemale athletesPay equalityRacial equalityInstitutional racismNarrative analysisSemiotic AnalysisFriendly-feminismCorporate feminismsocial justiceSocial activismCause brandingCause-brandingBlack feminismWestern feminismFeminist critical analysisAthletesPay gapUSWNTUSSFmainstream feminismethicscapitalismracial justicewomen athletesprofessional footballprofessional soccersoccer File: Download Elis._Jean_Final_graduate_thesis_.pdf Committee Members: Michelle Rodino-Colocino, Thesis Advisor/Co-AdvisorAmira Rose Davis, Committee MemberAnn Marie Major, Committee MemberAnthony Olorunnisola, Program Head/Chair